How to Optimize Your Blog for Facebook

Justin Wong

Great, you've decided to add articles on your website as part of your content marketing plan. But just because it's published, it doesn't mean it is ready for all platforms.

Aside from doing the work to improve your SEO, you should also make the necessary adjustments and optimizations for your blog to be Facebook-friendly.

In fact, social presence is one of the many factors of your page ranking on Google. That means these steps can potentially push you further on both platforms.

Add OpenGraph Meta Tags

These are the lines of code in each of your blog posts that helps Facebook detect the right info.

When you see articles being posted on your news feed, notice how the image and headline show up perfectly? That's because Facebook is reading the OpenGraph meta tags behind the scenes.

Here's how to do it.

For Wordpress websites: Install Yoast plugin.

For other sites: Use an OpenGraph code generator.

This way, you can determine exactly what image, headline, and description will show up when someone shares your post on Facebook.

Also, be sure to use a featured image that's at least 1200x630 pixels large.

After implementing, you can test it using the OpenGraph Debugger.

Add Share buttons

To add to your share count, you'd want to make it easy for your users to share your posts on Facebook.

Vanilla method: use Facebook's share button.

For Wordpress sites, use a social buttons plugin. They make it much easier to deploy across all your posts, and offer extra features like sticking to the side or bottom (for mobile devices).

As for which plugin to use, choose any of the most popular ones, they are all viable.

Instant Articles

Facebook introduced Instant Articles for mobile users to easily load and view articles and blog posts. However, they come with a trade-off.

Pros: Loading time is much faster.

Cons: It doesn't count as traffic to your website. Some extra steps required for setup.

This is a compromise you can choose to make, in order to improve the user's experience of your content. You can still make it work for you depending on what your content marketing goals are.

  • Monetizing with banner ads: Add ads either with automatic placement or manually if you already using another ad-serving service. Read more about Ad placements.
  • Exposure for your main product / service: Add prominent buttons in your Instant Article to funnel them to your converting pages

If you intended for your posts to give you website traffic and increase the time spent on website metric, then Instant Articles may not work well for you.

Note that desktop users won't see Instant Articles.

Write Shareable Content

This is the most important step of all. At the end of the day, your users are still human beings. They use different websites for different reasons, so you have to adjust your content accordingly.

Google Search: Write what people would search for. Facebook: Write what people would share.

Unfortunately, this doesn't apply to all fields. There are some topics that, by nature, do better on Google Search than Facebook. Especially topics that involve heavy industries.

All the best on Facebook!

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