Anmum Malaysia launches #WhatsInTheMilk campaign
Anmum Malaysia has been sporadically delving into video content marketing in recent years. Their latest foray comes in the form of a cute short dubbed “What’s in the milk?”.
Published on Sep 26, 2016
Following a fictitious character named Adam the Curious Kid, this piece light-heartedly surfaces the issue of added sugars in milk. With a hashtag (#WhatsInTheMilk) to boot, Anmum has taken a fitting USP of their product to a higher and hopefully nobler appeal.
On the social space, influencers join the conversation.
This is a case of how video content can complement an integrated campaign, to serve as a hook and social currency.